MARKETING ANALYST

For two years, I was a marketing analyst on Britannica's Consumer Marketing team. In this role, I interacted with multiple members of the larger Britannica family, including sister company Merriam-Webster. I monitored, analyzed, and chronicled site traffic, subscription revenue data, and other key metrics for many different sites and digital products, focusing mostly on Britannica.com (the modern Encyclopædia Britannica), Britannica for Parents, Britannica Kids, Merriam-Webster Unabridged, and M-W's Puku app. 

 

A normal week of responsibilities consisted of:

• recording new subscriptions and monitoring promotions and price tests,

• updating dashboards and decks,

• managing consumer surveys and monitoring A/B testing,

• assisting with social and marketing content, and

• engaging in team brainstorming sessions.

 

I summarized data points for, and collaborated with, various members of our marketing, product, UX, ad-ops, and editorial staff, and was able to help upper management understand the success of new sprints, content poles, and brand initiatives and launches, as well as identify opportunities for improvement.

 

In a perfect mix of right and left-brain job responsibilities, I also helped design graphics and drive strategy for Britannica for Parents/Britannica Family social accounts and worked on ad copy, ebook design, and creative brainstorming.